Latest Activities

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New job!

January 2022 - After 11 years in Aruba S.p.A. I started a new job as UX senior manager in Lascaux. In this company, I will create a new UX team from scratch.

I'm a certified Professional SCrum Master

December 2021 - I got the certificate for PSM I from 90% score!

My profile:

NEW site:

December 2021 - I made a bunch of artifact reference scales in Adobe Illustrator. Free to use.

More info:

I'm a certified Scrum Product Owner (finally)

November 2021 - I participate in the class and got the official certification for scrum product owner by the Scrum Alliance.

My profile:

I'm a User researcher from IxDF

October 2021 - I attended with success all the classes by Interaction Design Foundation to become a User researcher.

Check my profile:

I'm a PRINCE2 Certified Project Manager

November 2021 - I got all the possible certifications for PRINCE2. I pass both exams with a score of 76%. I really like PRINCE2.

WMF2020: Comunicare il design e le sue scelte

November 2020 - I’m a speaker for the Web Marketing Festival 2020. My speech is an introduction to the Personas tool and how it's used in Aruba S.p.A.

WMF site:

I'm working on an O'reilly book

June 2020 - I’m a co-author of "97 Things Every UX Practitioner Should Know: Collective Wisdom from the Experts of wisdom from experts about UX" from O'Reilly. It started in 2020 and it was a full remote process, from selection to development and proofreading. I'm glad to be part of this pool of experts and collaborate with O'Reilly. Working on 2nd edition.

Store link:

WMF2020: Comunicare il design e le sue scelte

June 2020 - I’m a speaker for the Web Marketing Festival 2020. My speech is about how to communicate the design choices to stakeholders.

WMF site:

Interview with Avocode

August 2020 - Check my interview by Avocode about how we use the software in our UX team.


I got a ITIL Foundation certification

December 2019 - I got an ITIL v3 certification.